Background
Originally from *Albania*, I moved to the Netherlands to study and ended up staying, building my life and career here. Over the last decade I’ve tried on different hats in tech from front‑end development to Ux and team coaching and finally found my sweet spot in product design, where I get to connect how things look, how they work, and how we can get there and align on building them together.
What design is to me
Design, for me, sits where human psychology, clear communication, and problem‑solving meet. I’ve always had a natural pull toward psychology and human behavior, so a lot of my free time goes into reading, observing, and trying to understand why and how the human mind works. That curiosity shows up in my work as a love for research, asking (a lot of ) questions, and continuously tweaking flows to make them clearer, kinder, and more efficient. My process is basically: think about it, talk about it, then do it, again and again until these ideas click into clarity. A good challenge feels like a puzzle I get to solve, collect the badge like a Pokemon move on to the next one.For me, good design is when a product quietly makes life a bit better, because the people behind it cared enough to listen, understand, and then solve.
What Keeps Me Curious
My hobbies orbit the same themes as my work: people, spaces, and stories. I read and write about psychology and behavior, and I love geeking out over interior and furniture design. I’m drawn to storytelling in all forms, so there are many movie nights spent pulling plots apart, debating character choices, and explaining how I obviously would have done it better (if only Nolan had asked). Cooking is another big one: trying new food, reverse‑engineering flavors, and attempting to recreate them in my tiny lab‑kitchen. I also dance regularly to keep moving, because I can’t just sit, watch movies, and eat all day. The rest of the time, I’m usually smothering my dog Shifu with cuddles, snacks, and an incomprehensible number of photos.
RominaXhaja
Freelance Design work
2025 – Present
RTL NL
FE - Team Coach
2022 – 2025
RTL NL
Design Sprint Facilitatior
2021 – 2022
Axians
UX/UI -FE
2016 – 2017



