MYWHEELS REDESIGN • CASE STUDY 2025
MyWheels Redesign
Role
Product Designer
Team
Me
Myself
I
Skills
User experience
User research
User Interference
Timeline
2 months
How it all started
Process
1. Discover
User Feedback Analysis
Categorised user feedback from appstore and playstore.
Note: Only included reviews of 2025 with the latest features.
I compared MyWheels with other car-sharing/mobility apps to see how they handled similar problems which were identified in the previous step of analysis.
Shared Walls, Shared Views
Patterns were clearly starting to emerge however as a designer I wanted to take a deeper look into these frustrations.
More importantly I wanted to validate weather this collected data from reviews were only loud customer complaints over edge cases or a day to day commonality.
Therefore I decided to conduct a small user survey with my neighbours to get a better look at what users felt about MyWheels currently.
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73% said they struggle with cost transparency, unexpected charges, and misleading prices.
64% reported parking and returning the car as a common pain point.
100% of respondents who answered about “Unplug”.
Around 55% mentioned issues with customer service or fines
2.Define
What does it all mean?
User persona and journey
3.Design
From insight to interfaces
From my previous insights, three critical pain points emerged that I could directly address through design.
App bugs and account verification issues, while significant, were outside my control as a designer on the outside of the company. Therefore I focused my prototyping efforts on an MVP version of what features I could provide a solution for what mattered most.
Small changes -> big improvements
Before
After
Smart car suggestions with tooltips showing nearest/cheapest options.
Visual filter cues explaining time-based filtering (prevents wrong car bookings when rushing)
Repositioned side floating buttons - Unplug easily accessible for quick view switching.
Right-thumb immediate help - FAQ + chat/call support instantly available where users need it most.
Directional avatar - as is the standart for map based apps, this simple fix makes things easier when navigating direction.
Integrated filters - moved car lists to filters instead, added charging station locator as nice-to-have
Making the right choice
Before
After
Grouped options into clear sections for faster scanning.
Prioritised the most used filters according the survey results.
Enlarged the filter screen and added reset option so user can feel in control of their choice.
Added visual count of car availability so user can make informed choices.
Made the car models carousel bigger and added more information
Staying informed
Before
After
Removed the subscription option, added color ques to visualise km left on the journey
Added horizontal menu switching allowing the user to go through and read over the vehicle and other important instructions in order to give more control and informed choice
The user has the option to already see the estimated price in this screen, before committing to the booking.
Transparent costs
Before
After
Created a collapsible view which changes as user adjusts km, instead of having two screens in the flow.
Added extra price details to explain the end result, such as discounts/increases from the timing of the booking, also highlighted the hourly rental calculation , as well as the subscription %.
Used coloring and tags for better readability
Adjust the information of what will this price include during the trip.
Highlighted the estimation info over the pricing, and gave user clarity as to why this price may change.
Added info button over risk adjustment. This way a popup dialog opens for the user to read extensively how that works.
Less pictures more tags
History
Before
After
Reduced image of the car, and added more information over the trip for better scanning.
Readjusted the filters, in order to have options filtered out when pressed, and not filtered in as it currently is implemented.
Added extra filtering options so users go through their trips easily.
Renamed "family member journey" to "connected accounts" since its the term used across the app.
When there are no available cars under the category, the option is inactive, to prevent extra steps.
Filter instead of group
Invoices
Before
After
All invoices are shows per trip, instead of being grouped. Showing time, date and price for clarity.
For having a unified style all-over, I replaced text with info buttons.
Added filtering and horizontal menu groups for clearer and faster quering options.
Added buttons to download, share and email invoices instead of pushing the user to drop the app, and make such actions elsewhere.
Quick visual of the invoice, not to pollute user with extra downloads.
Another option leading users to MyWheels website and read up more about costs, and avoid any confusion.
What belongs where?
Main menu
Before
After
Grouped and prioritised most used menu items according to research, to provide faster scanning.
Added icons to give user visual ques of menu item purpose.
Card-sorting for menu readjustment
Main menu
Before
After
Grouped and prioritised most used menu items according to research, to provide faster scanning.
Added icons to give user visual ques of menu item purpose.
Quick Clear and Efficient
Ongoing trip screen
Before
After
Removed third party maps directions, instead show route immediately when clicking find car.
Prioritised most time critical actions that can be needed while an ongoing trip is happening.
Direct line for emergency cases, close to the right thumb for fast and quick access.
Cleaned out non essential options to avoid visual clutter during the trip usage.
Added buttons for secondary actions with bigger surface for cleaner view during trip.
How long did I book the car for ?
Outside of the app
Added a simple adjustable notification feature, to provide clarity to the user over the progress of the trip. Avoiding stressful situations or unnecessary costs of not returning vehicle on time.
Help is on the way!
Support screens
Before
After
Adjusted the UI to match the rest of the app
Clear support and emergency call action button
Clear distinction between different types of support and human/non-human help.
Created AI agent chats feed with all the scattered manuals which take way too long to find and read and understand.
AI assistant has the ability to provide links to videos and images, instead of user searching while the timer of the trip is running.
Added voice control commands for ease of use while in the car.
